“Mike Cassidy has written an excellent resource for entrepreneurs at any stage of venture creation. His extensive experience as a successful entrepreneur and educator shines through each chapter. The book is full of insights, practical tools, and clear processes that guide readers from generating business ideas to profitability. It is an informative and motivational read that belongs on every entrepreneur’s bookshelf.”

Nathalie Duval-Couetil, MBA, Ph.D., Director, University Entrepreneurship Education Initiatives, Purdue University.

“I started working with Mike Cassidy when I became the production manager of a small game company. His company became our go-to supplier, always providing the quality we expected and the margins we needed to be competitive in the marketplace. It has been almost thirty years since then and now, as an entrepreneur and director of operations of a leading game company, I continue to seek out Mike’s mentorship and counsel. As you will see when you read this book, he shares extraordinary insights and lessons learned on every aspect of entrepreneurship, including his vast knowledge and understanding of leading people to become their best.”

Mimi Stella, Vice President of Operations for a leading global game company

“This book is like several books in one, all sewn together with the authentic experience of the author along his business ownership journey from entry to exit. As someone who was making the leap from corporate life to small business ownership, my copy is dog eared and marked up quite extensively as this book doubles as a tool.”

Stephen Sanders, Stephen Sanders Consulting

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